In a special report on managing information, the Economist writes that Wal-Mart’s “revenue last year, around $400 billion, is more than the GDP of many entire countries.”
This is an apples-to-oranges comparison that means nothing. GDP measures value-added. Revenue measures gross value. Please never print such a comparison again.
Martin Wolf tackled this in a FT column in 2002. Jagdish Bhagwati took it on in In Defense of Globalization in 2004. And Paul De Grauwe and Filip Camerman even devoted 15 pages to measuring the size of companies correctly. Yet this “elementary howler” keeps rearing its head, time after time.
Addendum (22 March): My very brief letter to the Economist on this point appeared online.
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I disliked Mark Bittman’s new NYT column already (can he go back to his core competency of recipes?), but then he goes and writes in his opening paragraph, “The leading fast-food multinational, with sales over $16.5 billion a year (just under the GDP of Afghanistan), represents a great deal of what is wrong with American food today.”
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